The check reads your homepage the way a crawler does on a first visit, then follows your own links up to three clicks deep and reads what it finds, and runs 71 checks in seven sections: whether Google can get in, the rest of your site (broken links, duplicate titles and descriptions, thin pages, pages carrying noindex, pages nothing links to, how your URLs read), what Google shows, whether AI assistants can read you, whether a stranger would trust you, what happens when a lead lands, and speed and delivery. Speed comes from Google itself, both the lab run and what real Chrome visitors got over the last 28 days. Each row is one measured value with one sentence, and every row that does not pass carries a fix.
Section four is the one most tools skip. Google runs your JavaScript before it indexes the page; GPTBot, ClaudeBot and PerplexityBot read the HTML your server sent and stop there. On a site that assembles itself in the browser those are two different pages, and the check measures which one an assistant actually sees.
The results appear on the page in under a minute and the full report goes to the email you give, once, with nothing else sent unless you reply. The technical half of the work it points at is on SEO and AI search; the lead section is what voice agents exist for. A free 30-minute call puts a number on either: book it.
What it checks, and what it does not.
How much of my site does it read?
Up to fifteen pages, found by following your own links out of the homepage, three clicks deep. Then it samples up to thirty more internal links and ten homepage images with a request each, just to see whether they answer. That is the honest limit of a free tool, and the report tells you which of those limits it hit. A full crawl of every page is part of the paid work.
What does it not look at?
Rankings, backlinks, keyword volume, competitors, and anything behind a login. It also cannot see your Search Console or your analytics, so it has nothing to say about what you actually rank for today. The demand map and the pages that carry the weight are the paid work; this is the free ten minutes before it.
How long does it take?
About a minute for most sites. Google PageSpeed is the slow part, usually twenty to thirty seconds on its own, and the crawl of your pages runs inside that window rather than after it, so it costs you nothing extra.
Where do the real visitor numbers come from?
The Chrome User Experience Report: what Chrome users on real phones actually got on your site over the last 28 days, at the 75th percentile. It is the number Google ranks on, and it is not the same as the lab score above it. Quiet sites do not have enough traffic for Google to report on, in which case those three rows come back not measured, which is itself worth knowing.
What happens to my email?
You get one email with the full report, and Ahmed gets a copy of the results. Nobody is added to a list and nothing else is sent unless you reply. Replies go to a person.
A result looks wrong. What now?
Reply to the report email and say which one. The checks read the raw HTML your server sends, so a site that builds its whole page in the browser looks emptier here than it does to a person. That is the point of section four, not a defect in the tool.